William Hill set to close online casino trio

As one of the largest names in the casino gaming and sports betting world, William Hill hold a huge, well-earned reputation. Their experience has led to many successful side-ventures for the company, and this has led to major success in the industry for the platform. However, the company is also well-regarded for its ability to spot a failing prospect and get out before things get worse.

With the closure of three of its casino brands – EuroGrand, 21 Nova, and Casino Club – it appears that William Hill has noticed a trifecta of underperformance. The decision to shut down the three brands came around as part of their “continuous evaluation” according to a company statement.

This will see the three of the platforms shut down and likely see efforts shuffled to other parts of the brand. The group informed their various affiliates via email that the firm intended to shut down the three brands. They also provided feedback to affiliates on the best way to deal with customers of the three brands who will no longer be able to play.

The shutdown will take place ASAP, and clients will be able to access their funds in their accounts until January 24th, 2022. After that date, all three brands will no longer be operational and thus their service will come to an end. This will mean that all promotions will likely be ended as of now, and any new clients will no longer be accepted as of the end of November 2021.

For William Hill, it is another trio of brands to shut down as they look to try and re-focus their iGaming approach. In such a competitive industry, it does not take much for a company to be blown off course entirely. The latest decision to shut down three popular platforms, though, shows that they were clearly not performing to expectation.

The end of an era

For EuroGrand and 21Nova, this brings to end a 15-year association within the iGaming industry. Both were launched in 2006, while Casino Club joined the party in 2009. Their end, then, brings about an end of an era for casino gamers who were used to working with these popular platforms. These three brands will shut down, but it does not mean that William Hill will be without any online casino options.

Indeed, the platform will still retain major operations across platforms such as Redbet, Betril, Mama Mia Bingo, and Mr. Green. Given the sheer number of changes that have taken place at the company since it was purchased by Caesars Entertainment, though, it is no surprise to see some more shutdowns taking place across the board.

888 Holdings owns the non-US operations for William Hill, and these recent changes to the ownership of the group means that more decisions are being made to try and modernise the image of the company in the iGaming scene. These latest moves only look to reinforce a focus on quality as opposed to quantity.

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