As the United Kingdom continues an increasingly hot-cold relationship with online casino gaming, new measures are coming into play from the United Kingdom Gambling Commission (UKGC). The body has put in a huge amount of work in recent times to deal with the lack of voice that customers had when using online casino sites. This is going to change, with a whole new complaints procedure making sure that this problem comes to an end soon.
These standards show how the Alternative Dispute Resolution (ADR) process should work in the future. This is a big move forward from the UKGC and is sure to create some further debate about how customers are treated within the industry.
This, of course, is a long-term repercussion from the 2017 review into the UK gaming scene. With five key areas noted to have been failed upon by the companies, this new adaption looks to improve upon how easy it is for customers to report their issues.
Speaking about this was Ian Angus, who is the UKGC Program Director for Consumer Protection and Empowerment. He noted that: “We know that public trust in gambling is on the decline. There were quite serious compliance failings with consumer law and UK advertising codes and more general concerns about the protection of children, young people and vulnerable people,” Angus said in an October 22 UKGC video.”
It’s certainly an interesting change, and further puts the pressure on operators to continually raise standards.