The Sun newspaper in the United Kingdom appears to be bringing about an early end to its Sun Bets program. Working alongside Tabcorp, reports that they will end their contract with Sun Bet early appears to have gone through.
Having worked with the Australian firm for some time, Tabcorp announced they would pay the £39.5m fee needed to bring an end to the contract ahead of time. Working together since 2016 the company has brought an end to its Sun Bets program.
The site apparently failed to build any kind of meaningful strength on the online scene, despite being linked to the major newspaper. According to David Attenborough, the Tabcorp Chief Executive: “The performance of Sun Bets has been below expectations and we do not expect a material improvement over the next 18 months,”
This has been quietly rumoured since early 2018, and has now come to fruition. With poor performance and not enough to return investment, Tabcorp told the Australia Financial Review that it was looking for a way to help cut losses and avoid further losses.
With 18-months still to run on the contract, this might be a surprise. However, with poor performance and no real signs of a rebirth in performance, it’s easy to see why Sun Bet and Tabcorp might decide to call it a day.
Players will need to withdraw their funds before 2nd August 2018, and a final deadline of 17th September 2018 is set. If money is not collected, it will be donated to GamCare, a charity that helps those with gambling problems.