Soaring Eagle Casino enters into development deal with GAN

The online casino gaming industry is so successful in part due to the massive competition on display. Few industries in the world have quite so many people flocking to use their platforms across so many competing platforms. Yet, a big part of the draw is also in familiarity; seeing games that we recognise and know we have had fun with in the past. That is why so many online casino gaming platforms seem to use the same gaming systems as their competitors; brand recognition is massive in the casino gaming world.

With that in mind, it should come as no surprise to see iGaming developers work with new partners all the time. The latest example of this comes from GAN Limited, who have entered into an agreement with Soaring Eagle Casino. They will begin to develop online sports betting platforms and iGaming opportunities for the popular casino group.

This will see the Michigan-based casino begin to move more into the online betting platform. Owned by the Saginaw Chippewa Indian Tribe, Soaring Eagle has long been regarded as being innovative when it comes to such developments. This latest agreement is simply a continuation of the kind of work they have been doing for some time.

GAN has created the new PlayEagle website, which will also be partnered up with an exciting new app, via their GameStack software system. This means that Suoaring Eagle will be able to provide a bespoke gaming experience still powered by all of the most popular features and facilities that can make GAN such a successful partner for other platforms.

An exciting move for Soaring Eagle?

Competition is the lifeblood of success in this marketplace, and Soaring Eagle looks to have recognised this in kind with their latest decision. It will be intriguing to see what comes next, though, as Soaring Eagle continues to add more value and variety. As the largest land-based operator in Michigan, they seem to have eyes on moving into the online marketplace to further diversify and improve their product offers.

Regarding the partnership, the CEO of GAN, Dermot Smurfit, said: “We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to bring Michigan’s largest casino operator online.

“This launch for Soaring Eagle represents the best of GAN’s B2B services, purpose built for tribal operators. Our highly-optimised technology platform has combined with GAN’s comprehensive digital marketing services proven successful at user acquisition and retention marketing in other intra-state iGaming markets, such as Pennsylvania and New Jersey.

“The Michigan market has been incredibly strong since its launch more than one year ago, and given Soaring Eagle’s strong brand, sizeable database and planned marketing investment, we believe this client, with GAN’s support, will take its fair share of the Michigan online gambling market.”

So, this looks to be a very exciting move for the iGaming scene both in Michigan and beyond. With Soaring Eagle continuing to fly ever-higher in gaming circles, this new announcement could further help them elevate beyond the competition.

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