Having been moving along quickly in the background for some time now, the sale of Intellectual Property & Software Ltd. has been completed. LeoVegas has been buying up a large collection of UK casino-based industries for some time now, and this is the latest investment on their watch at present. Closing on Thursday, 1st March 2018, this is a major move by LeoVegas who have enjoyed a rapid boost to their profile in recent years.
A collective band that includes the likes of 21.co.uk, UK casino, BetUK and Slotboss, all under the Rocket X brand now, is sure to help LeoVegas continue their rapid ascent to the top of the UK slots gaming industry. With its presence improving all the time and maintaining that spot as an elite mobile operator now assured, this could be a major move for LeoVegas.
The company was quite clear in their official statement about the purchase, saying that: “Since its start, LeoVegas has pursued a global brand strategy that is very successful
“In larger markets, the group’s two global brands, LeoVegas and Royal Panda, can be complemented with a local, multi-brand strategy.
“The UK is such a large and mature market that it warrants working with several brands that attract various types of customers. Rocket X has a strategy that focuses on digital and data-driven customer acquisition and thereby has one of the market’s most effective customer acquisition models.”
Such an investment was expected for some time but has now been confirmed. As LeoVegas continues to enforce its position as a major name and a critical authority within the industry, this could have a major ramification across the UK slots gaming and casino gaming industry for some time to come. If you use LeoVegas already, expect some more significant changes and acquisitions to come in the near future to help further spice up your gaming experience.
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