For some time now, Swedish-based LeoVegas has been growing at an exponential rate. With new and improved changes coming along all the time, their latest acquisition of UK-based Intellectual Property & Software Limited helped to put the company back in the limelight. However, this has seen them pick up a whole new manner of sites, including Bet UK and UK Casino, as well as 21.co.uk.
One of the most impressing changes, though, is the release of Rocket X. All of their new IPS brands will fall under the Rocket X line, with the aim being to help break into a very saturated and competitive market. Their aim is to help combine LeoVegas and Rocket X aims under one roof to help empower their reach and authenticity on the market.
Speaking in a recent market date, LeoVegas set out their long-term plan, saying: “LeoVegas has pursued a global brand strategy that is very successful,
“In larger markets, the group’s two global brands, LeoVegas and Royal Panda, can be complemented with a local, multi-brand strategy.
“The UK is such a large and mature market that it warrants working with several brands that attract various types of customers. Rocket X has a strategy that focuses on digital and data-driven customer acquisition and thereby has one of the market’s most effective customer acquisition models.”
That’s quite a significant change in tact from the company. With constant new acquisitions and investment taking place, it’s likely that we’ll continue to see this same ambition from the company for some time to come.
LeoVegas, a major operator in Sweden and across Europe, established its authority within the industry with a spate of major purchases. This new amalgamation of it all under one banner should only help ambitious UK casino gamers looking to tap into new promotions and bonuses under the new regime.