As the Advertising Standards Agency (ACA) continues to become stricter and more specific about advertising practice, companies are being forced to tighten their belts. With stricter regulation coming in about how advertisement of content like UK free spins offers and no deposit win bonuses can be advertised, amongst other regulation, there’s a wholesale change due in how companies advertise at present.
One such company that has landed itself in some hot water is GVC. Sites such as bwin.com, partypoke.r.com, and casinoking.com have all been found to be failing in their requirement to meet with more specific information regarding limitations and qualifications on their bonus deals. This has seen the company hit with a whopping £350,000 fine.
This has been seen as a means of trying to deter other operators from continuing to lack clarity. If anyone is to keep producing no deposit bonuses and free spins offers, there has to be greater clarity made on qualification.
Many people invest their time, effort and consideration into these deals only to find that numerous qualifiers stop them gaining access to hard-earned winnings. Due to this, we can expect a massive change in the industry in the years to come, as companies are forced to make adjustments.
Regulation is being heavily enforced in a bid to try and stop companies flaunting rules or doing little to meet new requirements. This fine might just be the beginning of companies being forced to comply or face strict penalties.