Gambling in the UK: Trust the Most Vital Factor

For anyone who enjoys taking part in the multitude of UK online casino options out there, variety is vital. Being able to get the best odds and the finest options for your UK online slots gaming is, of course, very important. However, according to the UK Gambling Commission (UKGC), one factor comes in well ahead of variety: trust.

With a long-term research program now bringing to light the important metrics to gamblers, betting companies are expected to live up to expectation.

Speaking about the program in their annual 2017 report, Ben Haden, the program director at UKGC, said that: “Our research shows the main factor that influences where someone gambles, is a company with a reputation for being fair and trustworthy. The message from that is clear – gambling companies that treat their customers well and act responsibly will be at an increasingly competitive advantage,” Haden continued.

With just 33% of those surveyed believing that the industry is fair, too, its’ clear that there’s much work ahead for the industry to try and overcome. The rise in mobile gaming and the sheer number of options on the market means that, as time goes on, it’ll be down to companies to offer the best UK no deposit bonuses, free spin offers and other incentives without the same lack of trust involved.

One thing is for sure: this report stands to help promote a new side to the gambling industry. If companies are willing to listen, then it could play a critical role in the growth and development of the industry as a whole.

There’s a lot of change coming, with major UK gambling laws altering the scope and reach of the industry. Alongside users wanting more trustworthy services, 2018 could witness fundamental change.

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