Denmark Warns Casino Companies over Bonus Ethics

For years, the ethics over casino and gambling companies offering bonuses has become a hot topic of debate. Is it really right to ply people with offer after offer – especially those who are trying to reduce their habits? It’s a tough one to answer. However, for the Danish Gambling Authority, there is a clear answer: cut it out.

Having recently reminded its various operators to comply with their fairness rules over advertising, they’ve also been reminded that the term ‘free’ really must mean free. Companies tend to be quite open and liberal with the use of ‘free bet’ and similar terms, often to draw in extra gamers. However, the new Executive Order on Online Casino, Section 20(1)(1), the Danish government is not holding back.

They don’t see this as something that should be allowed. Instead, they make it clear that the terms must be stated alongside the offer directly. So, if that ‘free bit’ has a lot of wagering requirements to claim, essentially making it hard to get back, then it is unlikely to be so hidden any longer.

This is important and should go a long, long way to helping Danish gamers know exactly what they are signing up for. There is often a lot to think about and parse when it comes to dealing with casino companies and the offers they provide. A bit more clarity, though, can only be a good thing for gamers to avoid any disillusionment or uncertainty over how beneficial a bonus really is.

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