For some time now, the gaming scene in Scandinavia – particularly in Sweden – has been undergoing a harsh but needed reformation. For years, these changes have been a required part of the process. Many see a significant number of challenges coming in the near future for a lot of companies. One company that has already been told to make changes is that of Betway. The firm was hit with a fine for ‘bonus practices’ that did not meet the standards expected in the now-regulated Swedish gaming market.
The fine, which could be as much as $520,000, has been slapped onto the company. Another company, Mandalorian Technologies, was given a fine of around $940,000 – this came from their breaching of Swedish betting rules. The major body in charge of handling the regulation, Spelinspektionen, have continued to work to keep this regulation in place.
The aim is to try and be hard on those who break regulations early, mostly in a bid to put off anyone else from trying the same tricks. This new fine has been set out for Betway and could also see others hit with similar fines due to their own marketing practices.
Indeed, this is going to see Betway have to make some significant changes to how they market their bonuses in the Swedish market. As one of the most strictly regulated markets in Europe, this could, in future, lead to a precedent that other Scandinavian countries might follow if it’s successful.