ASA Reprimands Following Complaints

As the Advertising Standards Authority (ASA) of the United Kingdom continues to step up the battle against poor advertising in the gaming industry, casino site was slapped with a reprimand. Two complaints were made about the site and their use of Starburst, the popular online casino slots game.

The site produced a page titled “Tips and tricks on how to Win at Starburst”, and in this page gave out details about “can you your luck while playing?” and “top tips and tricks for winning”. Part of the problem comes from their calm that “wins at the minimum bet rate are much less frequent and pay out significantly smaller sums” – with the complaint being that the company was misleading gamers that different strategies were more likely to win alongside encouraging high-risk gambling behaviour that could “lead to financial, social or emotional harm.”

AG Communications, who handle the games on, said that it was “human error” and that the pages had not gone through their usual approval systems, and had since withdrawn the challenged advertisements whilst undergoing a full review.

The ASA argues that they had not seen any evidence to back up the claims being made, and found them to be ‘unsubstantiated and misleading’ – thus breaking CAP code.

This is going to be an interesting debate, as more companies are pulled up and cited for their careless use of language when advertising their products. The ASA state in an assessment that: “The ad must not appear again in its current form. We told to ensure their future marketing communications contained nothing that was likely to encourage irresponsible gambling behaviour that could lead to financial, social or emotional harm.

“Additionally, future marketing communications must not misleadingly imply that particular strategies improved a consumer’s chances of winning Starburst when that was not the case, and must hold adequate substantiation in support of such claims.”

59 Responses to “ASA Reprimands Following Complaints”

  1. 640086 897443I agree with most of your points, but several require to be discussed further, I will hold a small speak with my partners and perhaps I will appear for you some suggestion soon. 824283

  2. 965081 884634This style is steller! You most certainly know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (effectively, almostHaHa!) Wonderful job. I really loved what you had to say, and a lot more than that, how you presented it. Too cool! 513835

  3. 664716 582368I really like your write-up. Its evident which you have a whole lot knowledge on this subject. Your points are properly created and relatable. Thanks for writing engaging and intriguing material. 514139

  4. 281633 709846Howdy! I just want to give an enormous thumbs up for the great information you might have here on this post. I will likely be coming back to your weblog for a lot more soon. 666576

  5. 689947 134198thank you dearly author , I found oneself this internet site extremely useful and its full of outstanding healthy selective info ! , I as well thank you for the amazing food strategy post. 951820

  6. 988581 158232I like this post a lot. I will certainly be back. Hope that I will probably be able to read far more insightful posts then. Will probably be sharing your understanding with all of my associates! 591432

  7. 130617 772660Its like you read my mind! You appear to know a great deal about this, like you wrote the book in it or something. I believe that you could do with a few pics to drive the message home a bit, but other than that, this really is amazing blog. A great read. Ill surely be back. 309439

  8. 98323 936572Most reliable human being messages, nicely toasts. are already provided gradually during the entire wedding celebration and therefore are anticipated to be extremely laid back, humorous and as properly as new all at once. finest man speech 892462

  9. I was curious if you ever thought of changing the layout of your blog?
    Its very well written; I love what youve got to say. But maybe you could a little more in the way
    of content so people could connect with it better. Youve got
    an awful lot of text for only having 1 or two images.
    Maybe you could space it out better?

  10. Heya! I just wanted to ask if you ever have any
    problems with hackers? My last blog (wordpress) was
    hacked and I ended up losing several weeks of hard work due to no backup.
    Do you have any methods to protect against hackers?

  11. May I simply just say what a comfort to find somebody who really understands what they are discussing
    online. You definitely know how to bring an issue to light and make it important.
    A lot more people have to check this out and understand this side of
    the story. It’s surprising you aren’t more popular given that you
    most certainly possess the gift.

  12. Right now it seems like BlogEngine is the preferred blogging platform
    out there right now. (from what I’ve read) Is that what you’re using on your blog?

  13. Hey! I’m at work browsing your blog from my new iphone! Just
    wanted to say I love reading through your blog and look forward to all your posts!
    Keep up the outstanding work!

  14. 906518 540053BTW, and I hope we do not drag this too long, but care to remind us just what kind of weapons were being used on Kurds by Saddams army? Towards the tune of hundreds of thousands of dead Speak about re-written history 901222

  15. 108985 528050Get started with wales ahead nearly every planking. Ones wales truly are a compilation of huge planks 1 specific depth advisors undoubtedly will be the identical towards the entire hull planking even so with even bigger density to successfully thrust outward beyond the planking. planking 856309

  16. I believe this is among the such a lot significant information for me.
    And i am happy studying your article. However want to remark on some basic
    things, The website style is ideal, the articles is truly excellent
    : D. Just right job, cheers

  17. Oh my goodness! Amazing article dude! Thank you so much, However I am experiencing difficulties with your RSS.
    I don’t know why I am unable to subscribe to it. Is there
    anyone else having identical RSS issues?
    Anybody who knows the answer will you kindly respond? Thanks!!

  18. Howdy are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get
    started and create my own. Do you require any coding expertise to make your own blog?
    Any help would be really appreciated!

  19. Pingback: 다시보기
  20. Hello I am so thrilled I found your blog page,
    I really found you by accident, while I was searching
    on Digg for something else, Anyhow I am here now and would just like to say
    thanks a lot for a remarkable post and a all round enjoyable
    blog (I also love the theme/design), I don’t have time to read through it
    all at the minute but I have book-marked it and also included your RSS feeds,
    so when I have time I will be back to read much more, Please do keep
    up the great jo.

  21. Hi, I think your blog might be having browser compatibility issues.

    When I look at your blog in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, very good blog!

  22. I think this is among the most significant info for me.
    And i am glad reading your article. But wanna remark on some general things, The web site style is ideal, the articles is
    really excellent : D. Good job, cheers

  23. Hi, I think your blog might be having browser compatibility issues.
    When I look at your website in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that,
    wonderful blog!

  24. You really make it appear so easy with your presentation but I in finding this matter to
    be really something that I feel I’d never understand.
    It seems too complex and very vast for me. I am having a look forward for your subsequent publish, I’ll attempt
    to get the hang of it!

  25. What i do not understood is in truth how you are now not really much more
    well-appreciated than you might be right now.
    You’re very intelligent. You understand therefore considerably in relation to this subject,
    produced me for my part consider it from a lot of numerous angles.
    Its like men and women don’t seem to be interested until it’s one thing
    to accomplish with Lady gaga! Your individual stuffs
    outstanding. Always take care of it up!

Leave a Comment

Copyright © 2019. All Rights Reserved. 18+.