As one of the biggest names in the Swedish horseracing betting industry, ATG has a well-known reputation across the nation. However, they’ve now taken their expertise into the online casino gaming industry, after agreeing deals with NetEnt Gaming and Yggdrasil to produce new games.
This will be a landmark moment, as this becomes the first time that these games will be offered. Being able to offer more than their staple racing and trotting offers, ATG now brings a wealth of conventionally exciting games to the table for others to enjoy.
For this reason, we can only see more games to come in the future. With the market opening on January 1st, too, we can expect to see more offers from both developers as 2019 develops and moves forward. Indeed, Kambi will already be helping out with the newly regulated sports betting market, too; a sure-fire sign of their intent to make significant changes.
Speaking about the changes was Chief Product and Business Development Officer at ATG Mikael Bäcke, who said: “Our ambition at ATG is to create a responsible and exciting casino experience with long-lasting relations to our customers,”
It’s likely to be a successful move into a nation that has long shown a willingness for the online casino gaming industry to arrive. With the right kind of regulation, too, this allows for a best-of-both-worlds approach.
As it stands, we can expect that this will be the first of many product agreements across the partnership.